With the limitation on agricultural land and rising demand for food for the growing population the need for improved crop productivity is of paramount importance. Inevitably farmers will have to produce more from limited land.
The need for appropriate technology and farm inputs has been on the rise over the past years and continues to expand further. The ultimate goal for farmers is clearly to achieve productivity improvement. There is a clear need for us to remain abreast of those needs and to ensure our operation remains competitive and beneficial to the farming community.
With this in mind and to maximize the benefits from our agronomist team to a wider extent, we began to diversify our product portfolio, predominantly confined to commodities, to proprietary ones. In the process we are receiving excellent supports and co-operations from key international players for crop protection chemicals, phyto- nutrients and essential trace elements as well as high quality seeds.
To ensure a successful way forward we shall continue to capitalize on our established strengths in market development capability, strong and well- established distribution net works, product brand and quality development and last but not least our high quality and dedicated team of agronomists
The product portfolio diversification is progressing extremely well and we hope to be able to bring to the market new proprietary products that would provide sustainable benefits to farmers for their crop protection management and crop health improvement.
- To be excellent in total production process.
- To have an effective and entirely satisfactory product distribution
- To achieve full social acceptability
- To adopt advanced technology for corporate operation
- To operate with total transparency
- To promote a good quality of life amongst staff members
- Develop leadership in manufacturing, marketing and sales.
- Deliver the highest satisfaction among farmers and distributors at all levels.
- Develop our capability to compete effectively in the market place.
- Promote good quality of life throughout our operation.
” To be the leader in agrochemical business with a strong and stable business operation, manufacturing and distributing high quality products to dealers and farmers “